|
The Digital Media Project |
|||
|
Source |
Leonardo Chiariglione |
Date |
2008/05/07 |
|
Title |
WIM TV trial at Beijing Olympics |
No. |
1134/Chillout |
WIM TV trial at Beijing Olympics
Web, Internet and Mobile TV (WIM TV) provides a solution to publish and distribute video content based on the “publish once – distribute most” paradigm.
The WIM TV trial, conducted during the Beijing Olympics, is the first implementation of WIM TV. Its goal is to provide a publication and delivery platform of User Generated Content (UGC) produced by Beijing citizens, residents living in Beijing or students of selected universities.
The WIM TV trial is based on the Digital Media Project (DMP) Interoperable DRM Platform (IDP) specifications implemented using the Chillout® Open Source Software (OSS) IDP reference implementation. The content is published with a Creative Common (CC) like Licence using the Open Access Content (OAC) Profile of the MPEG-21 Rights Expression Language (REL) and uploaded to a Content Provider Device (CPD).
The content published on the WIM TV trial platform can be anything for which the Creator holds rights (hence no Olympic Games content, in general). Therefore the recommended type of content can be described as “discover Beijing during the Olympic Games, but outside of the Olympic Games”.
Examples of suitable content, produced using an interim version of the Digital Item Presentation standard, could be:
1. The life of a Beijinger during the week end
2. A small interesting corner in old Beijing
3. A small event that never reaches the media, but is very interesting nonetheless
4. Some nice, unknown place in the Beijing countryside worth visiting
5. Some not well-known historical place in Beijing
6. A commuting experience in Beijing
7. Raising a child in Beijing
8. The life of a high school student in Beijing
9. The animated life of a typical market
10. A traditional Beijing festival on a square
11. A ceremony in a temple
12. The life of a Beijing family on Sunday
13. The life of a student who came to Beijing from afar
14. The life of students from different nationalities in Beijing
15. The life of children whose parents are migrate workers to Beijing
16. Valentine’s Day in Beijing
17. Multinational marriages in Beijing
18. …
All WIM TV trial content will be produced using a Content Creation Device (content creation tool) downloadable to a PC from the WIM TV trial web site. The content produced will be uploaded to the Content Provider Device (CPD) located in Beijing and will be accessible by users in China equipped with an End User Device (EUD) downloadable to a PC from the WIM TV trial web site. Mirror CPDs may be set up in other countries (or other locations in China) to serve local users. Different CPDs may have different delivery capabilities. To measure the success of content uploaded to the CPD, e.g. how many times the content is played, the trial employs an Event Collection Device based on the MPEG-21 Event Reporting technology.
Figure 1 – Reference diagram of the WIM TV trial depicts the planned arrangement
Legend |
 |
|
| CCD | Content Creation Device | |
| CID | Content Identification Device | |
| CPD | Content Provider Device | |
| DID | Device Identification Device | |
| ECD | Event Collection Device | |
| EUD | End-User Device | |
| I-TV | IPTV | |
| M-TV | Mobile TV | |
| W-TV | WebTV | |
Figure 1 – Reference diagram of the WIM TV trial |
||
Establishment of a Chinese community of WIM TV creators
1. UGC creators
a. Establish link with Chinese Creative Commons community (Prof. Wang Chunyan of Renmin University) , video clubs etc
b. Inform the worldwide Creative Commons community of the WIM TV trial
2. Professional creators
a. Establish link with companies collecting short clips of professional videos
b. Get the involvement of
i. Beijing Film Academy
ii. Communication University of China
iii. School of Arts, Peking University - confirmed
Find operators willing to provide servers and network access – Major telco expected to provide access and server (CPD)
Find manufacturers willing to provide streamers – if we can nicely separate metadata streaming from resource streaming, then we can probably get hardware streamers from the major telco company.
It is desirable to have two video resolutions
· ITU-R 601 (702x576)
· SIF (352x288)
We can have the following types of EUD
1. Downloadable EUD for PC
2. Set top boxes with Linux, what about Java support?
3. Set top boxes with Windows CE, what about Java support?
4. Mobile WiFi devices (e.g. Nokia 800, Samsung ???)
5. Mobile handsets???
1. Decide on an attractive message – there is a need to get the involvement of some professionals, e.g. famous professor of communication at a famous university)
2. Give a good name to the WIM TV trial
a. Discover Beijing
b. Real Beijing
c. ...
3. Spread the message to media (e.g. provide press support for conventional media and a web destination to help them tell their story)
a. Press
b. Web sites (blogs,…)
c. Radio
d. TV
4. Set up WIM TV trial web site (in Chinese and English) for people to go to in order to learn more, how to participate, sign up for e-mails to learn about updates
5. Encourage people to set up blogs (e.g. by those who make content, develop software for the trial etc.) and viral social media
6. Make people in Beijing aware of the existence of the WIM TV trial for the Olympic Games
7. Set up attractive WIM TV Awards for best person who
a. create best videos
b. contribute the most to the WIM TV trial project
1. Sponsors to organise events (awards for best videos) – who?
2. Sponsors for ads on WIM TV trial web site/player
3. Sponsors for cameras used by UGC creators
4. Sponsors for AVC/and AVS encoders (part of the CCD)
5. Sponsors for CPD – major telco
6. Sponsors for network access (3 types: IPTV, Web, Mobile) – major telco
7. Sponsors for EUD (ads for Mobile TV brand on WIM TV trial web site as a reward for the sponsorship )
Components of the trial
1. Man/woman at the top
2. Content
3. Internet
4.